April job offer at LCBO

TODAY is April 1, 2012 – also known as April Fool's Day, 2012. To me, it is the most sacred day of the year as it is the one day that I am TOTALLY serious…the rest of the year is a joke, fodder for FauxVoixVinCuisine.

 

Accordingly, I'd like to announce that I'll soon be getting a new job: Toronto Marketing Manager at the LCBO. They were "looking for a smart, creative and likeable superstar to join our marketing team. As a Marketing Manager, you will lead the strategic and creative development of in-store promotions and multi-media advertising designed to promote LCBO products, generate increased store traffic and sales, and deliver an engaging customer experience."

 

They like me for my "Superb verbal and written communication skills to effectively manage staff, direct agencies, designers, photographers and copy writers, and to deliver briefings and presentations." As well as my "Strong creative eye and the ability to produce beautifully designed and compelling communication pieces."

 

But first, I need to "Develop strategic marketing plans based on research and analysis, consumer insights, and trends that deliver measurable sales results and customer engagement."

 

With my contacts Brett Grimsby and Miffed Mole, I can "Plan, create and implement highly engaging promotions that highlight LCBO as a world-class retailer of beverage alcohol products, a destination for entertaining inspiration and a friendly and approachable source for product knowledge." I can also "Plan, develop and execute in-store POP, merchandising, brochures, free-standing inserts, ROP, radio, out-of-home, TV, and digital communications."

 

Once I start this job, I'll honourably resign as Treasurer and Member of the Wine Writers' Circle of Canada (conflict-of-interest by-laws), but, of course, after I transfer the several hundred thousand dollars in the Treasurer's account over to my offshore interests…

 

So:  there will be plenty of gravy available for my fellow WWCC cohorts and colleagues. I'll be calling on you to help supply me with ideas and copy, for which I will pay and for which you will receive credit. I'm looking forward to it all. And you know what? There's probably an app for this job…I'm just sayin'…

 

Chimo!  www.deantudor.com AND http://gothicepicures.blogspot.com

LCBO to raise prices 50% on high alcohol wines

TRAWNA – (GOSH Wine News Services) – The Foxy Wine News Network, always enjoyed by 4,000 weeknight watchers, has just learned from our sources that The Grate McGinty's Minority Ontario Government, a Have-Not Government in Canada, will be seeking more money from the Liberal Control of Beverages in Ontario, A Clown, er, Clone, er, Crown Corporation.

 

Top investigative wine reporter Brett Grimsby has been following this leaked story, and he files his report based on several interviews with Miffed Mole, the collective name for our sources who are familiar with the situation, and who spoke to him on condition of anonymity because they were not authorized to divulge details while they were very close to the centre of discussions and while the matter under consideration had not yet been finalized nor announced to the public. While the decisions may or may not have been finalized internally, and while an announcement on the matter may be imminent with tomorrow's budget, that specific timeline is not really known. Sources should not be held responsible for the speculative and/or playful treatment of their research and/or disclosures.

 

According to a spokesperson from the LCBO, the Darth "Vader" Grabinsky report commissioned to assess ways and means of revenue generation at the LCBO actually included an idea on raising wine prices.

 

Lax Oversight, the LCBO spokesperson who subsequently denied that his conversation was "on the record", said that the Ontario Budget will propose an immediate 50% increase in the base price of all wines sold in Ontario which exceed 12.5% Alcohol By Volume (ABV). Those fruit bombs are going to cost more money beginning Tuesday March 27, at 5PM. This is supposed to be part of the LCBO's "Return to Normalcy" campaign, in an effort to reduce the higher alcohol levels in wine and produce more revenue at the same time.

 

Foxy Wine News Network will stay on top of this story and will report further as new developments emerge…

Chimo!  www.deantudor.com AND http://gothicepicures.blogspot.com

Deal with Grabinsky and Ontario Government over Ontario Alcohol

TRAWNA – (GOSH Wine News Services) – There's been a recent development in the perceived takeover of the Liberal Control of Beverages in Ontario, A Clown, er, Clone, er, Crown Corporation of A Have-Not Province Controlled by The Grate Minority McGinty.

 

The Foxy Wine News Network has just learned that a deal has been negotiated with Darth Grabinsky, who is currently serving time for a range of wrong-doings. According to high-ranking officials, the Minority Have-Not Government of Ontario has bargained with the convicted Grabinsky, giving the former entrepreneur one week to take over the LCBO and to fix it in exchange for a major reduction to his sentence, in essence setting him free.

 

Top investigative wine reporter Brett Grimsby has been following this story for days now, and he files his report based on several interviews with Miffed Mole, the collective name for our sources who are familiar with the situation, and who spoke to him on condition of anonymity because they were not authorized to divulge details while they were very close to the centre of discussions and while the matter under consideration had not yet been finalized nor announced to the public. While the decisions may or may not have been finalized internally, and while an announcement on the matter may or may not be imminent, possibly within the next week or two, that specific timeline is not really known. Sources should not be held responsible for the speculative and/or playful treatment of their research and/or disclosures.

 

After determining that the current flak about contrived wholesale prices could not be resolved by conventional means, Ontario wine agents confronted Grabinsky and proposed a mutually beneficial arrangement that will make him (in conjunction with the Ontario legal system) a free man if he can safely get in and get out and turn around the Liberal Control of Beverages in Ontario, A Clown, er, Clone, er, Crown Corporation of A Have-Not Province Controlled by The Grate Minority McGinty.

 

Said Miffed Mole: "Basically, he's agreed to the mission. There's a strong chance that he'll go rogue once he realizes it is all but hopeless, so we've implanted a tracking device in his body. We're also prepared with backup. Mayor SchadenFord of Toronto has agreed to come in with us on this: he wants "subways not LRTs (Licensed Restrictions on Tipples)", so this is perfect timing. Since he is now in danger of being dismissed as Mayor, we have his utter co-operation for a potentially hefty buyout – he won't go rogue, so we won't have to dig through his body to plant a device."

 

Byzantine expert Grabinsky is expected to sort his way through a maze of complex multiple-source spending, revenue-sharing, and tax credit advantages to juggle the substantial costs of the wholesale system.

 

The Foxy Wine News Network, which, like every news organization, doesn't know anything about economics beyond arithmetic and paycheques, will be hiring outside consultants to advise its news presentations.

 

More on this story as it unfolds tomorrow…

Chimo!  www.deantudor.com AND http://gothicepicures.blogspot.com